campari doesn't do it for me. i've seen lady gaga rock it, i've had it in cocktail form, and i've even sipped it with a slice of orange at a sun-drenched italian cafe. still. that bitter finish is not pleasant like other italian amaros' bitter finishes. medicinal.
but, holy shit if this didn't change (a small portion of) my life: add a dash of saline solution to campari and it turns delicious! i tried their 'campari martini' the other night and...fruity? sweet? this is campari?! i'll leave the taste science to mike or naveen, but for now, it just tastes good.
the guys at rogue cocktails (go, click that link!) are on top of their game. salted cocktails are definitely trending, but i hope they rise to prominence faster - it seems like there's a large, fertile, unexplored parameter space out there...